A link to a website concept I recently found on reddit really blew my mind.
It’s a concept for General Electric’s campaign Ecomagination.
To get a grasp, watch this video:
You can try out the actual application on ecomagination.com.
Update: The concept of using Augmented Reality in advertising has also been used in this ad for the Mini Cabrio.
Update 2: The microsite has apparently been created by Goodby, Silverstein & Partners in cooperation with North Kingdom (Source).
Posted in Design, Tags:3D, augmented, Design, digital, energy, flash, grid, holographic, interface, reality, smart, video, website
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The GE augmented reality does not work with Apple built-in cam. :(